Star Sports India bags BCCI media rights for Rs 6138.1 crore to cover India’s bilateral home series for the period of next five years after the three days of intense bidding war concluded on Thursday.
Star Sports India emerged victorious ahead of Sony and Jio (Reliance) in the e-auction of television and digital rights, a first in cricket, from 2018 to 2023. The broadcaster had paid Rs 3851 crore for the rights to telecast India’s home matches for the 2012-2018 cycle.
Congratulations @StarSportsIndia on bagging the BCCI Media Rights @ 6138.1 crores at an average of 60.1 crore per game.
— Anirudh Chaudhry (@AnirudhChaudhry) April 5, 2018
The BCCI had secured its position as the world’s richest cricket board in September with the game’s biggest TV deal when they sold Indian Premier League’s (IPL) global media rights, also to Star India for a staggering $2.52 billion.
Six companies, including Facebook and Google, initially entered the fray to bid for 102 matches in India from June, 2018 to March, 2023.