CSK Launched their New APP
Ravindra Jadeja inaugurated the app in the presence of KS Viswanathan, the franchise’s CEO, and other dignitaries. “To give back to the fans CSK has been exploring ways and means of bringing fans closer to the team, be it via the official merchandise or tickets or being able to follow their Lions,” the Viswanathan said. “For this we tied up with our official technology partner Tekplay Systems who developed the predictive analytical engine for the IPL auctions which helped us pick a balanced squad. CSK Launched their New APP. Through the CSK app we are bringing the fans and the team together on the digital platform.”
The app has features like news, views, match analysis, fan zone, competitions and games, CSK TV, purchase of match tickets and official merchandise. “Sports organizations constantly look at ways and means to improve their fan engagement,” said Vijay Karthik, Chief Technology Officer, Tekplay Systems. “Digitization and analytics play a very important role in today’s sports organizations.”
The 11th edition of the IPL starts on April 7 with CSK taking on defending champions Mumbai Indians at the Wankhede Stadium,Mumbai.